Crafty Ladies: Selling Out & Finding Fulfillment

Crafty Ladies is an ever-evolving, ongoing, personal photography project connecting me with creative women. I’m documenting their faces and their stories in order to better understand the role of creativity in women’s lives, and its impact on my own.


Sarah Lashinsky invited me to her childhood creative space in her parents’ metro Atlanta home. When she opened the front door, she had such an open, kind energy, I didn’t think twice about introducing myself and then giving her a big hug. Sarah is warm and bright and wholehearted in that way that makes me want to be a better human. (Thankfully she’s also a hugger!) She made us coffee and we sat in her old bedroom and talked about “selling out” and finding fulfillment.

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“I’m a really big fan of Of Montreal, from Athens, and everyone was so grumpy with them when they sold ‘Wraith Pinned To the Mist’ for an Outback commercial. And I was just like… ‘Heck yeah! There’s an Outback commercial and that’s my favorite band! That’s so crazy!’ I didn’t even understand the concept of selling out. I was, like, 15 at the time. But I was just, like, happy for them. I dunno… The Outback commercial probably kept Of Montreal being able to do their crazy weird shows where half the people are wearing clothes.”

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“For me, selling out would be getting stuck pushing pixels 100% of the time, and never going back to the physical. I could probably do it, but I really want to stay connected to the physical world, and keep chopping up wood. You end up sitting in front of Photoshop your whole life. I don’t want that to be me. I don’t want to be doing digital all the time.”

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“I feel like being creative and building and making were always things that came to me really naturally. I hope I can give that to other people. Like, the inhibitions that wash over people when they see a tool, and they’re worried that they might hurt themselves with it, or that they’ll use it wrong and someone will get mad at them. I hope that – especially with kids – I can be like, ‘Hey, you can use this!’ I think it’s a gift to be able to tell someone they can do something.”


I like the idea that selling out has nothing to do with sales – like, it’s not about making big money or achieving commercial success. Maybe selling out is something we do in our souls, when we allow ourselves to get distracted from our values and sucked into someone else’s purpose.

Someone told me once, “You would be a good mom.” And I said, “I would be a good a-lot-of-things. But that’s not my calling.”

I think maybe selling out is that. I think maybe selling out is knowing exactly where you’re meant to go, then not going there.

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